Although media are such pervasive aspects of our kids’ lives, parents continue to react in a piecemeal and poorly coordinated manner to this powerful force. It is time to think comprehensively and decide the role of media in your kids’ lives and to form a rational and comprehensive media plan for each child. Monitoring and restricting are usually only partially effective approaches. Parents need to become proactive and plan media consumption as they do food consumption. Otherwise, kids will continue to consume junk media as they do junk food.