Appreciating the Family Side of Technology

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You are right to emphasize the potential value of technology in family life. The positive place of technology in the lives of families and children can be indeed powerful. However, while the potential for good is enormous, in fact, so far, studies are showing that family life is actually weakening and some children’s development harmed by unsupervised or excessive use of media, and things are getting worse.

Too many parents are gee-whizzing the wonders of technology, reacting to children’s demands and adopting every new gizmo that comes along, or feeling inadequate or overwhelmed and unable to provide the right balance for their families. To actually benefit from digital media, parents must become confident, pro-active and take charge, get involved, and make thoughtful and deliberate ongoing commitments to media planning in their home for both the short and long terms.

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