Cradle-to-grave marketing started with Disney, still king in this space. “And the merchandisers know what they are doing. Marketing is now an applied science that encompasses sociology, psychology, and anthropology. And the youth market is a multi-billion dollar industry, working its way to younger and younger consumers directly, through parents, and even through school curricula, making parents teaching kids to become wise consumers increasingly necessary. In Buy, Buy Baby (Houghton Mifflin Company, 2007, ISBN 10:0-618-46351-8, pp 193-206) Susan Gregory Thomas describes the inroads marketers have made into the daycare industry.” (from chapter 11 of my book).