The Challenge

Who is in Charge?

  • Surveys show that older kids spend over 50 hours a week and growing. Family interactions, imaginative play, and grades drop when media increase.
  • Unsupervised media-soaked children consume junk media, just as they do food, and restriction is not enough.
  • After a decade of intense and increasing media consumption by children, there still is no systematic, practical and comprehensive family resource to help parents provide healthy media consumption to their children.